Psychology of color

Influencing moods and behavior of your employees and clients

Colors in our surroundings

can have a significant impact on our mood and feelings. Color psychology is widely employed in marketing and branding because it is proven that certain colors can be used to influence consumers’ emotions and perceptions of goods and services.

For designers, color is a powerful tool to shape the space and user’s reception.

In interior architecture color can make a positive or negative impact on users. In commercial interior design, depending on function of a space, interiors designers play and juggle with colors to achieve the best visual and functional results.

Warm colors like red, yellow, orange have stimulating qualities for humans. Perfect to use in large amount in fitness rooms, physical activity spaces, schools and amusement related interiors. Bright colors are great when moderately used as accent & fixture walls or splashes in furniture and accessories in workplaces, huddle rooms and breakrooms. Let’s keep in mind that overusing can cause overwhelm or even irritation.

Cool colors such as blue, green, purple is generally associated with integrity, harmony and calm. Blue is an intellectual color, associates with communication, trustworthy and security. It is often used in medical companies, financial institutions, and insurance brokers. But these tones should be applied in smart proportions, because they can be under stimulating and even depressing when used in a wrong configuration and proportion.

Neutrals

Applying neutral colors like light browns, greys and off-white tones as the main interior color is the most common choice for most commercial interiors.

Neutral colors are passive, they create a calm reception and do not have a strong psychological impact. Neutral palette for finishes provides more flexibility for elements like furniture, accessories and artwork, which are easy to replace and can be much more vibrant in color.

Light or Dark

Light color is best solution for a field paint in any space because it brings a feeling of openness (makes space to feel larger) and airy.

From the other hand, dark, bold colors bring statement

Wisely used dark tones will bring drama and character.

Color is a key element for creating successful commercial space. Either warm or cool hues, neutral tones should be applied wisely to create balanced, human and friendly environment aligned with space’s function and your institution’s profile and philosophy.